Ken williams, 16th February
2011
Autoresponders
So, you've gathered together a healthy list of names and email addresses. Now, how do you get
the best out of them?
By using an Autoresponder!
If the money is in the LIST!
The fortune is in the follow-up!
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Try AWeber's Autoresponders for $1 How many times have
you made a very important decision on the spur of the moment?
If you are like most people, the answer is 'rarely'.
It's only human nature to be a little sceptical, to look for ways in which you might throw away
your hard-earned money to a less than ethical merchant.
A fact that professional marketers have known for years is that...
People ONLY buy when they are comfortable.
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Only when trust has been established will your prospective customer become comfortable enough to
accept your sales proposition.
Trust is the key, and building trust is exactly where follow-ups are
vital.
Build trust before asking for the order!
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Next question has got to be... HOW do you build trust by using a follow-up system?
It's easy - Just tell the truth!
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The fastest way to build trust online is to prove the claims you make on your web site.
 Does your website claim that people can make money? If
so, send a follow up message containing a testimonial from someone who has or is prospering
with your product.
Does your sales letter claim that people can save time
when they use your product or service? If so, send them a short follow-up note showing people
exactly how they will save time. Include some examples from real life and your messages will
have even more impact.
Building trust with online-marketing is harder than in the offline world.
When you go into a shop to make a purchase you can see, hear, smell and sometimes touch the
products you are going to buy. You can pick up the ambience of the shop and determine if it fits in
with the pricing for the quality being offered.
Online we have a tougher job. We need more time to convince people to trust us.
When our follow-up messages prove the claims we make on our web site, we build trust quickly and
our rate of orders increases.
That is what you want, isn't it?
By the way, do you know the sweetest sound to a person's ear, no matter what language they
speak?
Their own name!
People love to get email personally addressed to them...
Personalized emails are 65% more likely to be opened that those that aren't. There is no other
single technique that will boost your response rate as much as this, and that's why every e-mail
campaign you send should include a personalized subject line whenever possible.
Use the name occasionally in the body of the email, too. Using someone's name makes them feel as
though they have a relationship with you. And nothing gets a person's attention faster than
'hearing' their own name!
(Isn't that so?)
Autoresponders offer you the opportunity to Personalise your emails
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OK , I can feel the excitement in you. You're dying to know about Autoresponders, aren't you.
There are literally hundreds of different autoresponder services out there waiting for you. So
which one should you choose?
Probably 2 of the most common ones are:
Aweber
Getresponse
These two have been around for so long that it goes without saying they have proved their
reliablility. They have had years to refine and make additions to their template libraries. I use
Aweber but please feel free to try the marketplace and see what you feel comfortable
with.
Now Click Here and let's see what you can do with one
of these beasts.
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