Here's an important statement... LEADS are the Lifeline of your business.

Leads are without question the most important elements of your online marketing strategies. That's a mighty big statement to make so I think I owe it to you to explain WHY.

Let me explain what a LEAD is...

A person who has expressed a desire or interest in something you are offering.
Someone who requests more and better details about your offering.
Someone who actively seeks you out to ask for more information.

Every effort must be made to 'capture' every visitor's email details. They have come to your page because somewhere along the Internet Highway they ran across a path that led them to your page.

They are there for a reason.
They might be undecided.

By 'capturing' their email address you can start a campaign to gently remind them why they came looking at your page and the benefits that you can offer them if they follow your instructions. etc etc via your Autoresponder Sequence

Simply put... I have just explained the outline of a Lead Capture Page.

A Lead Capture page is, therefore, a web page that is built purely for the purpose of collecting a prospect/visitors name and contact information so that you can follow them up to convert the prospect/visitor into a Paying Customer.

There are a number of different examples of Lead Capture Pages.

The most obvious one is a subscription form that you place on your site.

Pop-up's, Slide-in's, Exit Pop-up's are all examples.

Mini-sites/Squeeze pages are designed specifically to collect a prospect's contact info.

CLICK HERE to Watch the Screen Capture (4:30)

Your attempt to capture this information from your prospect has to be very quick, quirky, unique, compelling.

You should always use a compelling headline to grab a visitor's attention.

You should always outline the benefits they will get by filling out the form.

You should be offering an inducement to your prospect. A free gift. An exclusive discount. A one-off report.

Of course, once a prospect requests more information from you, you can then ask them to opt-in to your regular mailing list. This will allow you to contact them on a regular basis and explain in better detail exactly why they should purchase your product or service.

Depending on the product you are promoting it could be beneficial, in addition to capturing your prospects name and email address to also ask them for their phone number and mailing address. This would give you an alternate way to continue your contact with your prospect.

Once you have established a relationship with that prospect/subscriber, by providing them with some valuable information, you can then start the process of going for the sale, the up-sell and the back-end sale.
You must get into the habit of filtering your prospects through your 'sales machinery'. Done correctly, Lead Capture is the life-blood of your business

Now you know how and why you are 'capturing' your visitors details. But what are you going to do with the information?

Let's move on to the next stage... The Autoresponder