Ken Williams, 15th February
2011
Planning Your Strategy for Internet Marketing Success.
It's a fact... most new Internet based businesses do not have a future strategy mapped out. They
just don't have A PLAN.
Unfortunately this is a recipe for a quick exit from the World Wide Web. Far too many
new marketers have high expectations from the internet without fully understanding that this market
is no longer in it's infancy and is fast becoming dominated by those who have made a conscious
effort to become savvy... Those who have planned
their Online Marketing future.
The first fallacy to overcome is that simply having a 'website' will increase
your business.
Oops!! Oh Heck!!
Have you trodden in some of the 'bull-stuff' that has been spread around?.
Has some 'internet messiah' advised you to purchase the latest 'bell's and whistle's' site from
him?
Did it increase the income to your business?
From the letters that I used to receive, invariably the answer to those questions are... "Yes
I did tread in some of the 'smelly stuff'. Yes, I did get a web-designer to build me a lovely
looking site." And.. Worst of all, "No, it didn't do a thing to increase the profitability of my
business."
Hang in there...You've come to the right place. I'll empower you with the correct
information. Totally Bull Free.
It's a shame really because it only takes a little bit of effort from day one to put in place what
your objectives and targets are going to be.
Let's have a quick look at what you should be considering.
What are you Passionate about?
What is your knowledge level?
Do you know where to find more knowledge?
Do you know what your Market is doing?
What are the benefits of Internet Marketing?
Who are the target market you want to reach?
How are you going to reach your target market?
What do you need to reach your target market?
Have you allocated a budget?
How are you using your time to the best effect?
What is your ultimate goal for each customer?
At the moment you are probably wondering when I am going to actually tell you something really
earth shattering. Please read the bullet points again and realise that we are not going to promise
you anything that is unrealistic.
Example: You couldn't allocate a budget for a project until you knew what the project involved. If
you don't know who your target market is how can you factor in advertising/promotions.
Don't get all down in the mouth... Advertising/promotions should not cost you an arm and a leg but
a projected figure does need to be put aside.
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Question...Some Online Marketers are saying that it doesn't cost them a
red cent to promote their site - So what's going on?
Answer... Of course it doesn't cost THEM a red cent. They have
affiliates who do all the promotion and advertising for THEM. It's
called Affiliate Marketing. Great business if you have YOUR OWN
PRODUCT.
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So. You can see that The Bull Free Zone is definitely here to tell you the TRUTH. We make no
excuses for not telling you what you would want to hear.
Like...
It's easy...
It only takes 2 minutes a day...
I can play golf all day and earn a fortune...
It's a no-brainer...(Who invented that saying?
Terrible)
Let's get rid of a load of the myths.
Let's get on the road to helping you earn your first dollar. No Bull!
That should give you an overview of what you can expect to find within the Steps I have laid out
before you.
Please take your time following the steps. It's not a race and there is a fair bit of learning to
do along the way. It really shouldn't take all that long to do.
I have tried to put every step into a bite sized pieces so that you don't get swamped with a load
of information and then sit there wondering what it all means.
Remember...This is a BUSINESS. You need to have some kind of monetary start up
allocation.
Good luck with your journey.
First thing.....Let's Click Here to take a look at how
your site will look on paper.

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