Well , this is the page that will make or break your site.

The best selling sites on the Internet are those that are created by the best copywriters.

Have you noticed how some sites 'pull you in' straight away?

These have been put together by people who know all the right buttons to press when it comes to making someone react to their pitch.
They have studied the skill.
They understand what makes someone want to buy.
They have the knowledge to use the correct words.

You're probably sitting there now thinking... Oh! Sweet mother of mine! How am I going to cope!

Stop panicking... If they can learn the 'skill'... So can you.

There are literally hundreds of copywriting books knocking about. Some are better than others. We'll make a recommendation at the end of the section but for now we'll show you how you can structure your Sales Letter from word GO.

Get that pen and paper out and start taking notes!


OK. The first thing you need to do is...
Study Your Product!!

You really must know your product/service inside out.
You have to keep on testing your Sales Letter.
You will need to have graphics to illustrate your product.

So, what are the components of the Sales Letter.

Headline
Sub-Headline
Date/Salutation
Opening Paragraph
Solution
Proof
Credibility
Graphic of your product
Bullet points.
Unique selling point
Add a value
False close
Offer a Discount
Give Discount logic
Guarantee
Real close
Call to action
Signature
P.S.
P.P.S.
Opt in box to 'Special Offers' 'Tips' etc

Now we need to go through each of the points above and explain what part they play in creating your own sales letter.

Time to go and take a good look at all of your competitors.
Find out their USP (Unique Selling Point).
Check out their Headlines and Sub-Headline.
What price are they pitching their product at?
What guarantee are they offering?
What little extras are they supplying?
Take and keep plenty of notes.

The Headline.
This has to be so compelling it drags the visitor into your letter, slaps them upside of the head and tells them to pay attention because what is coming next is just what they need.

You have to incorporate as many of these features into your headline as possible.
Does it have a curiosity feature?
Have you put a time element into it? eg. "Within 28 days"
Is it believable?
Is it going to be easy to use?

Don't try and cram all of these into the Headline. You can spread them over into your Sub-Headline.

Date/Salutation.
The date should be an optional thing but your salutation should straight away have empathy with your prospective customer. Be more adventurous than Dear Friend. If you are selling Ice Cream make the salutation something along the lines of Dear Ice Cream Lover.

Opening Paragraph.
This is the engine room of your sales letter. To put it as easy as I can...
You need to find their Itch
You have to get them to scratch their Itch
You offer them a solution

You need to reinforce what their problem is. Make it sound worse than it is. Come to the rescue with a perfect solution.

We'll cover Solution, Proof, Credibility, Product, USP and put them under the umbrella of the BODY COPY.

If you look at all of your competitors I'm pretty certain that nearly all of them will be telling you a story. Within the story will be the 3 items we touched on above.

Your job is to remind them that you have the solution to their problems. Paint them a picture in their mind of what life will be like after they have gotten rid of the problem and prove to them that it really does work. This is where you would insert a few testimonials.

Add Value.
This speaks for itself. This is where you are going to place all of your bonuses. You're going to need an illustration of the bonuses and a brief description of them.

The False Close
Is a bit like a double bluff. Your customer is expecting the sale to go ahead, but, if possible, you should be sliding in something along the lines of. "So, you're probably wondering how to get your hands on this marvellous package. Hang in there. All will be revealed in a few moments"

During the false close you will do 2 things.
Offer a Discount to your customer... Was $97 now $57
Offer a Guarantee. 60 days is usually the best.

Here comes the Real Close. List everything that your are offering in return for their payment. Re-cap your whole sales package.

The Call to Action is quite simply the action that your customer needs to carry out to purchase your product. It is our recommendation that you use a button with your own 'slant' on it. What I mean is don't just go for the 'Buy Now' button. Step outside the box and go for something along the lines of 'Click Here to Stop Itching'. Does that make sense?

Nearly finished...

Your Signature and the P.S's almost complete the job. Please write in bold letters on your note pad that the P.S. is one of the most important sections of the sales letter. A lot of your visitors will not read the full content of your letter but will skim through looking for bonuses, guarantees, price etc.

This is where you put the nail through them.

In your first P.S. reaffirm your promise

In your second P.P.S. introduce something that hasn't been mentioned. An extra bonus. A free report etc.

In your third P.P.P.S you can once again go over the guarantee, the time limit or the imminent price increase.

Finally we get to a very important piece of your Sales Letter.


The Opt-In Box.
For those visitors who have skimmed the page and are still undecided about purchasing your product you are going to offer them an e-course, hot-tips, newsletter in exchange for their Name and email address.

Fair deal? You betcha!

You now have that prospect in your Sales Funnel and can slowly go to work on tempting them to purchase several of your products.

After that little section I think you deserve a glass of wine or three.

I can't emphasise enough the need for you to learn the various aspects of Copywriting. It really is the best copywriters who create the greatest revenue.

Always keep your eye on what your competition is doing.

Is there an easier way? Yep!! But there's a cost. You can hire 'ghost writers' from www.elance.com or www.rentacoder.com

Or... Drum roll .

Click on the link below and a guy called Ken Evoy who is the owner of SiteSell can offer you the complete package. I will explain later in the steps exactly what SiteSell can offer and it will scare the socks off you. Ken Evoy does overdelivery like it is going out of fashion. You want to learn Copywriting skill? This fella will lay it all bare for you..
Click Here to check out Ken Evoy.

You now have your product and your sales letter.

To proceed to the next step, please Click Here