{"id":305,"date":"2022-05-02T01:34:24","date_gmt":"2022-05-02T01:34:24","guid":{"rendered":"https:\/\/www.bullfreezone.com\/News\/?p=305"},"modified":"2022-05-02T01:34:25","modified_gmt":"2022-05-02T01:34:25","slug":"stack-the-odds-before-you-roll-the-dice","status":"publish","type":"post","link":"https:\/\/www.bullfreezone.com\/News\/2022\/05\/02\/stack-the-odds-before-you-roll-the-dice\/","title":{"rendered":"Stack the odds before you roll the dice."},"content":{"rendered":"\n

Every affiliate marketer needs to advertise. <\/p>\n\n\n\n

Too many marketers get hung up on the where. In my opinion, not enough attention is given to the how.<\/p>\n\n\n\n

One of the things that consistently amazes me is the constant recommendations by affiliate marketers to affiliate marketers to upgrade with programs X, Y and Z. There is simply no point in making that recommendation without detailing how to advertise and setting some realistic parameters. Buying advertising without preparing the ground first is like playing roulette. You might get lucky, but you probably won’t.<\/p>\n\n\n\n

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Photo by Sascha D\u00fcser: https:\/\/www.pexels.com\/photo\/3-red-dices-with-grey-and-white-poker-chips-187333\/<\/figcaption><\/figure><\/div>\n\n\n\n

So what does preparing the ground involve?<\/h2>\n\n\n\n

Here are a couple of quotes that have stuck in my brain over the years.<\/p>\n\n\n\n

“A visitor is a visitor is a visitor”<\/p>Graham Hamer (retired Internet Marketer and author of the Traffc Jam)<\/cite><\/blockquote>\n\n\n\n

<\/p>\n\n\n\n

“There’s no such thing as a bad advertising campaign – even if you make no sales, you get valuable data”<\/p>Perry Marshall, Adwords and marketing consultant<\/cite><\/blockquote>\n\n\n\n

<\/p>\n\n\n\n

“He who markets best wins”<\/p>Unknown – Scott Douglas quoted it to me once and its seems to be used fairly regularly<\/cite><\/blockquote>\n\n\n\n

“What’s the ROI on your mother?”<\/p>Gary Vaynerchuk<\/cite><\/blockquote>\n\n\n\n

<\/p>\n\n\n\n

There’s an awful lot in all of those quotes. I try to keep all of that in mind. It isn’t always easy. So let’s take each of them and break them down a little.<\/p>\n\n\n\n

A visitor is a visitor is a visitor<\/h2>\n\n\n\n

It’s all about traffic. The more visitors you get, the more success that you will have. It’s a simple numbers game. Different traffic platforms will give you different response rates. For example, Traffic Exchanges give you guaranteed visitors. These visitors are incentivised to view your site. Because they are, their value is frowned upon in some quarters. I don’t share that sentiment, but I understand where it comes from. Traffic Exchanges require consistent advertising with a message that is unique. I liken them to the billboards I see on the freeway. They create awareness over time. At the other end of the scale, paid targeted traffic will deliver not as much traffic, but far greater results – but the cost will be exponentially higher. <\/p>\n\n\n\n

The point is that if you structure your advertising to suit either market, you can succeed. A visitor is a visitor is a visitor. Don’t blame the platform, look at what you are advertising. This leads us to …<\/p>\n\n\n\n

There’s no such thing as a bad advertising campaign<\/h2>\n\n\n\n

This is a hard one to get your head around. I know in the early days of my online business experiments, I kissed a lot of money goodbye advertising. Adwords in particular seemed to be a bottomless pit. <\/p>\n\n\n\n

I didn’t have the necessary knowledge, strategy or tracking mechanisms to make advertising work for me, even when I wasn’t getting results. I was trying to sell rather than engage. The advertising platforms were giving me data that I wasn’t noticing and I was failing miserably. <\/p>\n\n\n\n

What was that data?<\/p>\n\n\n\n

In a nutshell, cookie-cutter affiliate pages are neither productive nor efficient as an introduction. Once that penny dropped, my results slowly improved. I started to build my own landing pages and split test them for effectiveness. Slowly, inch by inch, I managed to see improvements. The data told me what was working and I worked to constantly tweak that process. <\/p>\n\n\n\n

Never go hard at the outset. Test, observe, tweak, monitor and when you’re confident in the process pull that paid advertising trigger. <\/p>\n\n\n\n

He who markets best wins.<\/h2>\n\n\n\n

What does “markets best” even mean? It certainly doesn’t mean spending all your waking hours earning advertising credits on advertising sites. Nor does it mean hanging around social media platforms and posting product opportunities on the hour.<\/p>\n\n\n\n

Marketing is about solving problems, building a brand, developing business relationships and being consistent about your approach. <\/p>\n\n\n\n