It's time to stop being a victim
Hi my name
is Mark Hodgetts I have been involved in online marketing for many years and I
was quite successful until I lost sight of what I was doing.
Once that
happened, I lost the plot. I forgot the very things that had been the key
drivers of my success. Don't get me wrong. I'm not claiming to have ever been
making $5,000 a week or driving a Ferrari around town but I was making
consistent regular weekly income online. Enough income that should have kept me
happy.
I got greedy
and I paid the price.
I got into
this business because I wanted to be free, I wanted to own my own business and I
wanted all the freedom that that entailed. I got that and then threw it away.
I was an
idiot.
Do you know
what I forgot?
I forgot the
fundamental element that makes every business work. That element is people. I
got so lost in tracking subscriber rates, open rates, click rates, sales ratios
and one time offers that I forgot that I was dealing with people. When I forgot
that I lost all enjoyment of what I was doing. It wasn't fun anymore. So much
so that in the end, I walked away.
I built a
new business as a Freelancer and applied many of the skills that I've learnt in
online marketing to make that enterprise a success. I'm pretty proud of that.
But in the end you can take the boy away from marketing but you can't take the
marketing away from the boy.
I got itchy
feet and decided to come back. I have no intention of making the same mistake I
did last time. My business is and always will be about helping people.
I'm
here to help you.
You have
asked for this report because you have a problem and I told you that I could
solve it. So, let's get into it. Let's talk about getting better results from
your advertising.
How to get better results from advertising
Have you heard this?
“Advertising is easy. All you have to do is grab an affiliate link, maybe some
banners and post them wherever you can and sooner or later somebody will click
the link and buy something from you.”
Or even
better this?
“Build an email list and email your subscribers daily with the latest product
launches”
What a
load of unadulterated garbage.
Sure, you must build a subscriber
list, but that list is absolutely useless without you
investing time and effort in building a relationship
with that list. And if affiliate marketing is as
simple as throwing up an affiliate link we'd all be
millionaires by now.
So what's the secret?
There is no secret other than
successful marketing campaigns are built on the back of
hard work, testing, tracking tweaking and refining the
message.
No one has
written the perfect ad campaign. Everyone gets better overtime. As Adwords
guru Perry Marshall once said, "There's no such thing as
a bad ad campaign. Every campaign gives you data. Often
that data tells you what not to do rather than what to
do, but its invaluable all the same.
You'll notice that I keep using the
word campaign. That's because advertising at the very
least involves three distinct phases.
Tease
Educate
Close
The tease is the first part of the
exercise. It is simply an invitation to find out more
information. It is a curiosity creator. You can create
curiosity in a variety of ways, you can offer to give
them something that they want, you can offer to save
them time or money, or you can offer a solution to a
problem that they're having.
What is
critical to understand when advertising to any market is that the curiosity
creator that is going to get the most cut through is to offer to solve a
problem. You need to
identify the pain point. That is the point where your audience or
prospect has difficulty or trouble.
Pain points will vary according to
your niche market, but within affiliate marketing there
are numerous pain points that can be identified and the
most common pain points revolve around a lack of
success. No sales, not enough traffic, being anonymous,
losing money, feeling foolish, frustration, lack of
confidence, I'm sure that you can add a few more.
Structuring your tease, whether
that's an email, a squeeze page, splash page, banner or
other medium needs to scratch one of those issues.
Once you've done that, you need to
be able to move in to the education phase.
In this phase you need to deliver
helpful and useful information. You do that by
delivering an email, a report or blog post that soothes
the pain point. The best way you can deliver this is by
autoresponder.
It is simply a tool that you need.
They take some effort to get used to. But if you invest
some time in learning how to use them properly, they'll
pay your efforts over and over again.
What does use them properly mean?
To my mind, autoresponders are the
most misunderstood tool on the Internet Marketing
planet. People often treat them the way they've been
taught to use list mailers and safelists. They're kind
of missing the point.
Autoresponders are an engagement
tool. They provide additional information and education.
They direct subscribers to interesting helpful articles
and occasionally they close sales.
Email marketing is a skill that requires a little more skill than cutting and
pasting swipe emails and pressing send.
The only
way you can build a successful business of any kind is to deliver outstanding
service. You need to build a relationship with your prospects and customers
before you can start selling.
Or to put it
another way, you want to progress a visitor to a prospect to a customer to an
advocate and potentially to a partner.
That's not
easy and it's very easy to lose sight of that ideal.
To succeed
in building that relationship you need to be able to offer solid advice, good
products, potentially a means of earning and training where and when required.
How on earth are you going to do all that?
It's all in the delivery. Click
Track Profit have some wonderful short video lessons on
the correct way to build relationships with subscribers
and wholeheartedly recommend that you
check these lessons out.
If you don't currently have an
autoresponder, then the two programs listed below are
well worth checking out.
If you use
autoresponders in the proper way, they become a sale
closer for you. You simply, create the education around
the problem you've identified and offer the solution.
Not everyone will jump on board, but that's to be
expected. Your autoresponder can keep working away fro
you, building rapport and staying on message.
A common pain
point that you can identify and solve
There is more than an 80% chance that you gained access to this report because
you are having difficulty getting a response to your advertising. In all
likelihood you are advertising in a marketplace that is not necessarily
interested in the product that you are selling.
Read that last paragraph again.
It really is important
If you are using a Traffic
Exchange, a List Mailer or something similar to do your advertising, you are
advertising to people who are also advertising. In all likelihood both of you
are trying to sell each other a business opportunity or something similar. In
effect you are trying to sell ice to Eskimos.
A traffic exchange, safe list, text ad exchange, or list mailer is not the place
to advertise a business opportunity. It is the place to build a relationship
from.
How do you
do that?
By
identifying the pain point and that is often consistently poor results.
The poor results caused by wrongly targeted ads.
But Mark, I
want to sell my business opportunity. How am I going to do that?
That's a
good question.
I spent a
long time learning all of that and I don't expect you to go through the trials
and tribulations that I went through .
I'm going to
map out a plan for you to follow that will help you succeed.
Simple effective plan
Step 1
I've written
these plans before and I haven't nailed it because I've left out the most
crucial ingredient in the plan. That ingredient is people.
You need
support, you need help, and you need encouragement when things don't look to be
going well. You also need ongoing training, and a way to earn some dollars to
keep you engaged.
Ideally
there would be a community that would help you achieve all of that.
For many
years I didn't think that community existed. I had seen some attempts and
although well meant, I didn't think that they cut the mustard.
I was wrong.
There is a
community that is engaged, that is committed, that will help you make money
without selling anything. That community is called
Click Track Profit.It has been around for a long time and you may have seen an
earlier version of this community and thought it wasn't for you.
If so you
need to take another look.
This
community has everything you need.
Training on
social media engagement, Email marketing, Content development, Cryptocurrency,
Budgeting, Advertising, multiple streams of income and I have barely scratched
the surface.
Best of all,
you can join this community for free.
I would
strongly suggest that you head on over to
click track profit now and sign up for a free account. It will stand you in good
stead for years to come
Step 2
Once you've
signed up for click track profit you will realise that there are a number of
opportunities for you to earn income without actually advertising anything.
However the potential within click track profit and the lessons that you will
learn will encourage you to advertise because you will see the potential.
But you
need to advertise in the right way.
This is
one right way.
● You identify the pain point i.e not getting enough leads or sign ups for
a business
● You construct a lead
capture page that will capture prospects for you and put them in your follow-up
series. Training and templates for creating lead capture pages are available
at
click track profit
and the other two sites that I mention in this report.
● To do this you will need
an autoresponder. There are many on the market and they range greatly in
price. My number one recommendation to you is
Easy Business Builder.
However, you can always take the free option available at
Leads Leap
which will perform a very similar function for free.
● Your autoresponder should be filled with a sequential series of
follow-ups offering value and sincere recommendations of products that you
currently use. Recommend what you know and like - not what offers the best
commissions. Endorse - don't sell.
Step 3
● To make this easier for
you, you can rebrand this report free of charge and give it away to your new
subscribers. The report will contain your affiliate links for click track
profit, Easy Business Builder and Leads Leap. The report itself then becomes a
virtual affiliate landmine funnelling subscribers in to three evergreen products
●
There is further training about email marketing and setting up campaigns
in Click Track Profit which importantly outline the rationale behind a
successful email marketing campaign. The idea is to build trust with your
subscribers so that they come to know like and trust you for your
recommendations. If you can do that you can build a successful online business.
● The Click Track Profit community will provide you with a lot of material
that you can share with your subscribers. The key is to always add value. Build
the relationship and the rewards will come.
Thank you
for taking the time to read this report. In subsequent days I will be forwarding
further information and content to you that will help you to grow your online
business. Some of these reports will expand further on one I have outlined here
others will open out completely new ideas.
The
important thing to remember is that you can do this if you want to and the key
to getting it done in all honesty is joining click track profit because you will
be blown away by the level of service and the extraordinary commitment of the
program owners to your success. That’s something you can model and add your own
personality to.
Good luck and remember, I’m here to help you
Mark
Hodgetts
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