The strategic truths of online marketing

I’ve been tying myself in knots lately trying to explain some simple fundamental truths that people should accept if they are going to attempt online marketing.

These truths were around in 2004/5 when I first started to get involved in online marketing and they remain just as true today. It is hard to keep them in mind amongst the madness that can take hold at times.

So without further ado, let’s take a look at these fundamental truths.

  • You are your business. Run your business. Don’t let a business opportunity run you.
  • The central focus of your business should be building a list of ENGAGED subscribers.
  • A visitor with human eyeballs is a visitor, is a visitor, is a visitor.
  • Nothing is free.
  • Time is your most valuable and finite resource. Use it wisely.
  • Make the most of what you have.
  • Work to a budget
  • Invest in your business.
  • You can never have enough traffic.
  • There is no such thing as a bad advertising campaign, provided you track it.
  • If it’s worth doing, it’s worth tracking.
  • If it sounds too good to be true, it probably is.
  • All traffic has a value. That value will change according to its value.
  • If your ad doesn’t work, don’t blame the advertising platform – look closer to home.
  • Be aware of the dangers of herd mentality and the associated FOMO (Fear of Missing Out)

Most of these concepts are discussed in detail on this page here.

Look out for more to come.


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