Make Your New Years Resolution a BHAG

2024 lies before us with all manner of challenges, opportunities, successes and failures possible. It is the time of year when people are encouraged to...

Updated Mailer Rankings

Here are the raw rankings for tracked mailers over the past 30 days Most traffic provided Most Responsive Mailer Audience Best Click Through Rates Best...

Top traffic sources for August

The most valuable commodity in online marketing is traffic. With that in mind, I’m listing my top 10 traffic sources together with the cost to...

Finding advertising gold in the rough

When I worked in Stawell ( a small country town in the Australian state of Victoria) the town revolved around the local gold mine (and...